Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


What is Clubmark

Clubmark is the universally acknowledged cross sport accreditation scheme for community sports Clubs.

It stands for:

  • Higher standards of welfare, equity, coaching and management in community sports Clubs
  • Making sure the nation’s sports Club infrastructure is safer, stronger and more successful

It shows that a Club provides the right environment which ensures the welfare of members and encourages everyone to enjoy sport and stay involved throughout their lives.

An accredited Club is recognised as a safe, rewarding and fulfilling place for participants of all ages as well as helping parents and carers know that they’re choosing the right Club for their young people.

Are you eligible?

medium-content-01To achieve Clubmark status, a Club is accredited by either the National Governing Body for its sport (NGB) or by the County Sports Partnership (CSP) operating in its geographic area. To see a list of NGBs and CSPs, click here. To be eligible for Clubmark status, clubs must be located in England and affiliated to a Sport England recognised NGB.

Clubs working towards Clubmark accreditation can seek support and advice from their NGB/CSP alongside accessing tools and templates from Club Matters to help guide Clubs through the process.

medium-content-02Most Clubs, once they get started, find that they are well on the way to achieving Clubmark accreditation without having realised it.

Start my Clubmark Accreditation online

What are the benefits of Clubmark?

The benefits of Clubmark are:

  • The development of clear goals and objectives can be communicated to all Club members and the wider community. This highlights the Club’s focus and ambition for the future and provides a solid foundation for all Clubs wishing to grow
  • The analysis of the current workforce ensures all training is up to date and the Club is operating at its best
  • Adopting more organised systems and structures will help the Club run more efficiently and effectively
  • Addressing issues such as equity and child protection should increase parents confidence when choosing the correct Club for their child
  • Updating policies, training and systems shows confidence and increased productivity. This in turn attracts schools and local authorities that must ensure quality and child friendly systems and procedures
  • Clubmark will assist you to have strategies for recruitment of new members
  • Some leisure operators and local authorities may give priority and at times discount to Clubmark accredited Clubs
  • Clubmark provides recognition for high quality Clubs
  • Members can be sure their club is a well-managed Club, striving to offer the best in coaching and sports development

Clubmark Criteria

Clubmark is the universally acknowledged cross sport accreditation scheme for community sports Clubs. The accreditation is based on four key areas of Club Development, each of which must be supported by specific evidence collected by the Club. The four key Club Development areas are:

  • Activity / Playing Programme
    Your Club needs to look at the opportunities you are providing, when you are providing them, how you are delivering them and by whom
  • Duty of Care and Welfare
    It is the duty of every Club to and to take steps to ensure that members, volunteers, and visitors can enjoy the sport offered by the Club in a safe environment
  • Knowing your Club and Community
    It is important to promote the right culture in your Club so that its policies, practices and ethos encourage all members to adopt an inclusive, friendly approach to sport
  • Club Management
    Clubs that are well managed tend to be more successful and sustainable for the future as well as being prepared in the event of emergencies

Download the Clubmark criteria here

It is worth noting that some NGBs have their own sport specific accreditation (which incorporates the Clubmark criteria). Click here to see if your sport has its own accreditation.

Register here to start your Clubmark online application

We advise that clubs wanting to go through the Clubmark process use their club generic email address, usually your general enquiries contact e.g. when signing up to Club Matters. There can only be 1 administrator for the Clubmark process so using a generic email allows multiple club members to have access by providing them with the log in details and password, avoiding the use of personal accounts.

Complete the expression of interest form below, giving your Club contact details and indicating your NGB and CSP, and your local Clubmark Assessor will be in touch.

Start my Clubmark Accreditation online

Find a Clubmark Club

Clubmark accredited clubs can be found on the Club Matters website. You can search for these using the ‘My Club’ and ‘Find a Club’ tab. All Clubmark accredited Clubs will have a Clubmark logo.

You can search for Clubmark Clubs using the following button:

Search Club Matters for Clubmark Clubs

Contact us / Further information

If you have more questions about Clubmark or if you would like to find out more you can do so through one of the following:

  • For quick reference, see our FAQs that cover the most common Clubmark queries
  • If your NGB has their own Sport Specific version of Clubmark, you can ask them any specific queries directly and they will be able to offer you support through the process
  • If you local CSP is Clubmark licensed, you can contact them directly for local support through the assessment process
  • If you would like to speak to someone on our team you can email us at