Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Frequently Asked Questions

Clubmark logo

About Clubmark

  • Clubmark is Sport England’s national accreditation scheme for high quality community sports Clubs
  • The integration to Club Matters gives Clubs access to support and information when working towards the accreditation, including tools, templates, online modules and workshops. Clubs also complete the accreditation process via the Clubmark online portal accessed through the Club Matters website

Who is eligible for Clubmark?

  • All Clubs that are affiliated to a Sport England recognised sport can gain Clubmark accreditation. See a list of recognised sports here.

Who accredits Clubmark?

  • You will be assessed online and through a site visit carried out by you assessor from either your National Governing Body (NGB) or County Sports Partnership (CSP)
  • All organisations involved in accrediting Clubmark Clubs are subject to a licensing process and all assessors will have been through a Clubmark assessor training programme

Why should my Club apply for accreditation?

  • Clubmark provides recognition for high quality Clubs
  • Clubmark is an important Club development tool and provides a solid foundation for all Clubs wishing to grow
  • Parents can be assured that their children belong to a safer Club
  • Members can be sure their Club is a well managed Club, striving to offer the best in coaching and sports development
  • By striving to achieve higher standards Clubs are likely to attract more members and build a sustainable future

How can my Club apply for Clubmark?

    • If you are interested in starting the Clubmark online accreditation process, then simply submit your expression of interest form and start your Clubmark journey

Start my Clubmark Accreditation online

What does working towards Clubmark accreditation involve?

  • In working towards Clubmark accreditation, Clubs will complete online questions about practice within their Club and submit some evidence in support of this e.g. uploading a safeguarding and welfare policy, their Clubs playing programme
  • This evidence is uploaded onto the online portal. A site visit will also be conducted in which your assessor will visit your Club to fully understand your clubs practices. Following your site visit, as part of your accreditation, your Club will agree Club development goals for the year ahead
  • Download the Clubmark Criteria or explore the criteria pages for more information
  • Club Matters provides lots of information that can help you through the process

Who assesses Clubs for Clubmark, and how is this process quality assured?

  • Clubs are assessed by trained Clubmark assessors from their NGB/CSP
  • Each licensed NGB/CSP is licensed by Sport England to accredit Clubmark
  • Sport England will manage the External Verification process for Clubmark

How long does Clubmark accreditation last?

  • Clubmark accreditation lasts for two years, and at the end of the first year, Clubs will be invited to update the information on the online portal and assess their progress against their Clubmark development goals
  • Many NGBs have their own Sport Specific Accreditation, and these accreditations can last between 1-4 years. Contact your NGB for more information

What is External Verification?

  • External Verification is an integral part of the Clubmark quality assurance process. This is managed by the Clubmark managing agent
  • This process is essential to maintaining a high quality, standardised accreditation scheme for sports Clubs
  • Most Clubs find the process allows them to showcase the good practice they do on a daily basis

Why has my Club been selected for External Verification?

  • Clubs are selected through a cross sample of all regions and sports

How do I know which clubs have Clubmark? How can I find a Clubmark Club near me?

  • The Club Matters website holds records of all Clubmark accredited Clubs across the country. To find a Clubmark accredited Club, click here.
  • Look out for the Clubmark logo - all accredited Clubs are presented with a certificate to display and use the logo on websites, signage and letterheads etc.
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