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Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.

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Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club
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For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay

Links

Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable

Links

Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship

Links

Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving

Links

Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences

Links

Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club

Links

Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down

Links

Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan

Links

Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.

Go

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Clubmark

Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.

Go

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

 

Clubmark Criteria

Knowing Your Club and its Community

It is important to promote the right culture in your Club so that its policies, practices and ethos encourage all members to adopt an inclusive, friendly approach to sport.

 

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Outlined below are the measures your Club should take in order to meet the ‘Knowing your Club and it’s Community’ criteria.  To help you in this area you should visit the Club People, Inclusivity and Partnerships areas in Club Matters.

Criteria Explained

The Club engages with and demonstrates an awareness and appreciation of who its current members, volunteers, coaches, instructors and club activators are

    Members

  • Evidence that the Club actively engages with its current members on general / overall levels of satisfaction and acts on feedback
  • The Club consults with members to ensure their offers meet their needs e.g. quality of facility, pricing of sessions
  • Coaches, volunteers, instructors, club activators and Club Welfare Officers

  • The Club recognises the contribution of coaches, volunteers, instructors, club activators and Club Welfare Officer(s)
  • The Club actively engages in succession planning through recruitment of new coaches, volunteers and Club activators

The Club creates an inclusive and welcoming environment for all members at all levels

    Inclusivity

  • The Club has an inclusion / equity policy
  • Coaches, volunteers, instructors, club activators and Club Welfare Officers are appropriately trained / made aware of the inclusion policy of the Club
  • The Club has documentation specifically for new members as part of induction; this can be in a range of formats
  • The Club welcomes and encourages new members from all sectors of the community as appropriate and uses appropriate methods of communication to engage these audiences
  • The Club creates opportunities to actively engage specific audiences in coaching, volunteering, committee, activator roles
  • The Club evidences how it provides an inclusive programme for specific groups / audiences e.g. introductory session for targeted groups - women’s session, youth, disabled participants etc.

The Club proactively encourages new members and manages the process for waiting lists where this applies

    Engaging as widely as possible

  • The Club assigns an appointed person for new member enquiries
  • Evidence that the Club has an agreed approach to increase participation from specific groups / audiences e.g. women, disabled participants, and young people
  • The Club has due process in place for waiting lists if operating at full capacity and communicates these as required

The Club actively engages with members and has an agreed approach regarding engagement for the future

    Ongoing communication with members

  • The Club evidences ongoing communications with members via the appropriate method e.g. newsletters, website, social media…
  • Club evidences retention activities
  • Evidence that the Club actively follows up with non-active members and lapsed members to re-engage
  • Examples of appropriate sessions developed through partnerships with local schools, colleges and community groups