Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club Matters Online Modules

The Online Modules are approximately 30-40 minutes in length, and we recommend you use headphones to listen to the audio. Transcripts are also available. The toolkits contain lots of helpful hints and tips to get you started, download these today!

Click the button below to access the full list of online modules and toolkits available!

Modules and Toolkits


VAT and Sports Clubs

This module has been designed to provide a general overview of how the VAT system works, why it is relevant to your Club, and give you an awareness of the VAT obligations that typically apply to sports Clubs. It is essential to have an awareness of the key VAT issues and what your Club’s obligations are.

Effective Facilities Management

If your Club has facilities, whether owned or rented, the Effective Facilities Management module will help you keep your facilities fit, functional and affordable to run. The module focuses on not only helping Clubs reduce the costs of running their facilities but outlines common legal and regulatory areas clubs with facilities need to comply with. With lots of practical hints and tips the module will help you to better manage your Clubs facilities now and in the future.

Developing a Marketing Strategy

Marketing Strategy? Marketing plan? Does your Club have either of these? This module looks at each of these, giving you the tools to develop a good marketing strategy and turn it into reality with a marketing plan. Whether you have these in place already or need to know where to start, this module will set you on the right course.

Good Governance

This module starts by looking at what governance is and why it is essential for your Club to run effectively. It considers the role of the board, management of the Club and other important aspects of governance. Good financial practices for your Club are introduced in a practical way. Good governance is essential to protect your Club, by completing this module you will be able to ensure that it’s in place.

Simpler Finance

Club accounts and finance can be a bit intimidating. This module introduces the basics of accounts and explains all of the terminology in simple terms. Even if you’re not a Club treasurer, this module will be really useful and by understanding a bit more about the accounts, you’ll be able to ask questions and contribute to managing this aspect of your Club.

Organisation Structures

Understanding the many different legal forms your Club could adopt can be confusing – Incorporated or Unincorporated, Community Interest Company or charity? This module introduces the different forms that your Club can take, highlighting the pros and cons of each. Your Club’s structure has lots of implications – it is important to get it right!

Evaluating Marketing Options

There are lots of different ways that your Club can market itself. But which is best? This module looks at what you should consider when choosing a marketing method and goes on to look at some of the most common methods in a bit more detail. By the end of the course you’ll be armed with the knowledge to make the most of your marketing.

Budgeting, Get on Track, Stay on Track

This module takes you through the process of setting a budget and explains how you should monitor it. It is full of practical hints and tips to help your Club get it right. Being able to set a robust budget and monitor it is one of the most important tools in managing your Club. It allows you to stay in control of what’s happening in your Club and recognise if there are problems before it’s too late.

Managing Capital Projects

Whether it’s repairing a leaky roof or resurfacing pitches, your Club will at times undertake capital projects. This module will explain how to manage the process, from planning the work right through to completion. The module gives lots of hints and tips to make sure that you avoid some of the common pitfalls and get good value for money for your Club.

Get your Cash Flowing

Get your cash flowing explains what cash flow is and why it is so important for your Club. The module provides lots of tips to help you manage your cash flow and manage costs. It also looks at how you can finance your Club and what banks want to see. Managing your cash flow is one of the most important things to ensure long term survival of your Club.

Subscribe to our newsletter