Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

‘Club Matters Meets’… Jennie Price, Chief Executive of Sport England

As part of our new ‘Club Matters Meets’ feature, we caught up with Jennie Price, Chief Executive of Sport England. In the interview below, we discuss how sports clubs can maintain the ‘New Year, New You’ excitement towards health and fitness throughout the year, we explore the challenges for sports clubs in 2018 and hear more about Jennie’s role in the game-changing This Girl Can campaign which celebrates its third anniversary this month.

  • What has been the biggest achievement for Club Matters over the past year?

2017 was very busy for Club Matters, so it’s tricky to pick out just one achievement. Achievements included: Continued growth in the number of registered users, newsletter readers and demand for workshops. Developing a wide range of new content that covered things like ‘engaging young people, ‘clubs and communities’ ‘supporting talented athletes’ and ‘guidance on anti-doping’. We also launched a public search function for Clubmark clubs. This allows participants and parents/carers to easily find an accredited club near them.

  • The theme of this month’s newsletter is New Year’s resolutions and it’s good to see that health and fitness is high on the news agenda during the month of January. How can NGBs and sports clubs maintain this enthusiasm throughout 2018?

Listen to your customers and tailor your activities to meet their needs. Find out what their goals are and think about how you can help them achieve these. Goals may not be about performance – for many members spending time with family or friends, or simply de-stressing from work may be their main aim. Clubs need to think about how they support these ambitions too.

  • What are the challenges for sports clubs in 2018 and how can Club Matters support?

As always, keeping costs down and manageable for members is going to be a challenge as costs of equipment, venue hire, etc. continue to increase. Club Matters business planning and fundraising tools can really help clubs with this.

The new legislation coming in May regarding data protection also needs to be considered by clubs. Club Matters will provide guidance on this over the coming months.

  • Volunteering plays a major role in the development of sports clubs, how can Club Matters support clubs and their volunteers?

We know that volunteer time is precious so we try to help clubs use this important resource in the best possible way, for example by providing online training modules that you can do at home as well as face-to- face workshops. We are always looking for ways to improve and develop the content to meet customer needs so would welcome any feedback from clubs as to how we can improve.

  • You led the team that commissioned the game-changing This Girl Cancampaign, which is celebrating its third anniversary this month. How has this campaign changed the face of local sports clubs in England and women & girls’ attitude towards sport? What can we expect from this year’s campaign?

This Girl Can has attracted many new women and girls into sport and activity or encouraged them to come back after a break. The campaign reminds us that fear of judgement – by other people or by ourselves- is a powerful barrier for many people, and many of the clubs who have adopted the campaign now recognise this in the way they encourage and support their members. This year’s campaign will be digitally led, drawing on our amazing community of over 800,000 women who support the campaign and each other.

  • If you could give one piece of advice to individuals / organisation thinking about setting up a new sports club next year, what would this be?

Be really clear on who your customers are, what they want from their activity and how you can meet their needs. Then make sure every decision you make is informed by that knowledge.

  • What are your ambitions for Club Matters in 2018- how would you like to see the platform grow and expand?

I want everyone to be able to use this incredibly useful set of resources, so we have to make them even more accessible and easy to use.