Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club People



Knowledgeable and enthusiastic coaches are a vital ingredient in a vibrant and successful club.

Club coaching img

  • The quality of your club coaching will form an important part of your overall offer to members and potential members. They may have a significant impact on the experience of players and participants; it is therefore important to have the right coaches at your club.
  • On a personal level, becoming involved in any form of coaching can be exciting and fulfilling. You can often have a positive influence on other people’s lives and potentially their lifelong involvement in sport, and may even develop a future champion.
  • Below you will find our information and advice on Attracting, Keeping and Developing coaches for your club.

Attracting Coaches

Coaching has all too often been considered to be solely about the development of athletes. It has largely focused on performance, analysis and encouraging players to achieve their full potential. However, more and more recently it has been demonstrated that coaching has a bigger role to play.

Research has shown that there are many skills an individual will develop through coaching and volunteering, all of which are useful in other situations - whether that’s at work, at other volunteering opportunities or in day-to-day life.

Recognise your Clubs Coaching Needs

Your club coaching needs will vary depending on a number of factors including:

  • Your club's goals and ambitions
  • The size of your club
  • Your sport
  • Your members, players and participants requirements

You should review your club's coaching provision regularly to make sure it is adequate and meets your needs. Areas to review include:

  • Appropriate and up to date qualifications
  • Appropriate insurance cover
  • Minimum coaching age
  • Safeguarding children and vulnerable groups
These will vary for each sport so you should check with your appropriate sport’s National Governing Body for further information.

Keeping Coaches

Becoming involved in coaching can be extremely rewarding far beyond the sports field. Coaches have the ability to play a positive role in an individual’s life not only through encouraging their involvement in sport and exercise but also impacting on their overall well being. There is a well recognised and longstanding relationship between the benefits of sport and the benefit it has on mental health.

Below outlines some of the key benefits coaching and exercise can have on individuals:

  • Improved moods - release of ‘feel good’ hormones called endorphins, which can calm anxiety and lift mood
  • Reduced risk of depression
  • Reduces stress
  • Clearer frame of mind
  • Increased self-esteem
  • Improved confidence

Developing Coaches

 Coaching is the perfect way to express your passion for sport and play an active role in your club.

Effective coaches are always looking at ways in which they can improve. For more information on how to get involved download Sports Coach UK’s How to become a coach guide or watch their How to become a coach video. Here you will find all the necessary information on how to get involved, improve your coaching capabilities and discover what you need to know about coaching qualifications/training.

For more information for coaches and for those supporting and developing coaches go to UK Coaching.

Rosie, Flow Rider Cornwall surf coach presents a tremendous offering as a coach, with her positive and motivational coaching style. Check out the video below and the article here to find out more! 


Spotlight on Coaching: Rosie, Surf Coach

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