Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Developing Volunteers


Helping your volunteers to develop can keep them motivated and committed. It will also give the people running your club the skills they need to do it effectively.

Some key volunteer skills are leadership, effective communication, delegation and negotiation.  Find out more on each below:


The best clubs have good leaders (some have several) to guide them through their club business. Your club chair isn’t the only person who needs leadership skills. You can see this in many aspects of club life, for example as part of a working group to complete a particular project or event. Leadership is a great skill for volunteers to have and can be transferred to all aspects of life. There are many books and courses on leadership. The Leadership page and guide give an overview.

Effective communication

Communication is at the heart of everything we do. If you give people good, clear information, they are better equipped to see your point of view, make the right decision and complete the task.

This is just as important in your club committee room or on the noticeboard as it is when teaching someone to swim, explaining tactics to a team during a timeout, or briefing the ground staff of the facilities needed for the coming weekend.

This sounds quite simple. But have you ever been in a situation at your club where this hasn't happened? Misunderstanding and confusion often occur, and they can cause problems.
The Effective Communication page sets out some simple steps to help volunteers at your club become more effective communicators.


In whatever role you undertake for your sports club, there will be occasions when you need to ask other people to help out.

This may be anything from sorting out new kit, booking a facility or even part organising a new fundraising event. Getting people to help you (delegating) is especially essential when time is short.

Delegation doesn't come naturally to most of us. We often think it is easier and safer to do everything ourselves. Unfortunately, this approach may lead to more stress and less opportunity to work on priorities, especially in a sports club where volunteer time is limited.

The Delegation page and guide will give support to help you delegate more effectively.


A volunteer at a club may need to negotiate with others for a whole host of reasons. This could be, for example, externally with suppliers for hiring facilities and organising events or internally with members and volunteers regarding work load or session timetables.

Good negotiation skills are essential in helping your club to run smoothly and can improve relationships with others outside your club. The Negotiation page and guide give an introduction to this skill.

Taking the time to show your volunteers how they are developing will help keep them at your club as they feel valued and supported. In turn, this will help you find new volunteers, as they share their experiences with those around them.


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