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Club Management

Partnerships

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Sports clubs generally operate more successfully when they work together with other parties.

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There are a number of different organisations who can assist your club to:

  • Get a new club started
  • Help to recruit new members or volunteers
  • Help your club to develop
  • Provide support around funding
  • Provide support and guidance around club governance
Organisations that you could partner with include:

Affiliation to your National Governing Body

Many clubs decide to affiliate to the relevant National Governing Body (NGB) because of the benefits and opportunities they provide. Affiliation normally has an associated cost, but if you have longer term aspirations to develop and possibly compete, it is almost certainly worth considering.

Benefits:

  • You can enter official competition run by the sport
  • Insurance; for players, coaches etc.
  • Access to qualified referees, umpires and/or officials for matches and competitions
  • Guidance about best practice in club operation and management for that sport
  • Safer recruitment of volunteers (e.g. management of concerns, child protection issues, training and development opportunities)
  • The opportunity to access certain funding sources
  • Access to coach and volunteer training

Working with your County Sports Partnership

There are 45 county sports partnerships (CSPs) covering England. They work across the sporting landscape, actively supporting clubs and partners to help increase participation in sport and physical activities.

CSP will often have club development officers that can support your club or provide guidance or who locally can help.  The benefits from working closely with your local CSP include:

  • Local support for club development
  • Advice about local funding opportunities
  • Access to their network of local partners
  • Share and access news and event updates

For more information on your local CSP click here.

Working with schools

Helping young people take the step into community sport is vital to get more people participating.  Clubs can bridge the gaps between school, college or university sport; it is a great way to get more young people into your club.

Sport England’s Satellite Clubs programme is a great way to forge links with local schools.

Your local CSP may also be able to provide support and guidance about working with schools, colleges and universities in your area.

For a younger audience, Change4Life Sports Clubs have been created to increase physical activity levels in less active seven- to nine-year-olds, through multi-sport themes.  Explore whether your club can get involved.

The benefits from working with schools, colleges and universities include:

  • More young people in the club
  • Increased participation in the club
  • Opportunity to identify future talent
  • Potential access to school facilities and equipment
  • Raised profile within sport and the community
  • Improved financial opportunities
  • Pool of young leaders, coaches and officials of the future

Working with health organisations

There are opportunities for sports clubs to engage with Clinical Commissioning Groups within local communities across England to form partnerships, in particular around linking in with the exercise and wellbeing agenda and the ‘Longer Lives’ project.You could run some beginner or age specific classes to offer a route (back) into physical activity for some individuals specifically referred by their GP.

Benefits:

  • Increased health benefits for participants
  • Increased participation within your club
  • Opportunity to identify new members for the committee, bringing new skills
  • Raised profile within the local community
  • Improved financial opportunities from having more members and extra classes

Working with businesses

Most sports clubs will at some stage or another work with businesses in their local area. Typically this may be as a customer or through some type of sponsorship.

Whilst sponsorship is a great way to build local connections and generate income or other benefits, there are other ways you could work with local businesses.  These include:

  • Providing your expertise (coaching and running activities / events) to local business, perhaps as part of a fitness initiative or team building exercises
  • Allowing business or other organisations to use your facilities outside of your training / playing times
  • Providing local businesses access to your members through promotions (although you may need to consider how you use any member data and data protection)

You’ll find that many business owners are also avid sports fans and are very keen to be associated with their local sports clubs.  The benefits to your club include:

  • Increased income for your club
  • Raised profile within the local community
  • Opportunity to identify new members for the committee, bringing new skills
  • Opportunity to offer more corporate events at your facilities
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