Maximising the Media
Increasing media coverage can significantly raise your club’s profile in your local area, helping your fundraising efforts and advertising your activities and events.
Get to know your local media
What are they interested in covering? Who is the sports editor? Who presents the community sports show?
It’s always important to tell the media in advance of any event or occasion you’re trying to promote. They may be able to attend it, but only if they get enough notice. Some important things to remember when considering when and how to contact the media include:
Identify the right people and then make contact with them
Take a personal approach and give them a call directly. Follow this up with some written details or a draft press release. Remember to ask:
- What are their deadlines?
- When do they go to print?
- When do they have a news meeting or conference?
Make sure you make a record of any contact details such as the journalists direct phone line and email address. They could be useful for other members of your club too!
What's the story?
Our Guide to the Perfect Media Release gives you some steps to follow to help your club's stories get published by the media.