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Club Marketing

Social Media

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Social media allows conversations to happen between your club and the people important to your club, whether that’s your members, volunteers, players, supporters, parents or sponsors.

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With over 60% of people in the UK actively using social media, it is clear that it is here to stay.

Social media can add a more informal and personal touch to your marketing and by creating a strong online community, you will strengthen your club in the ‘real world’.

Social media and social networking sites

Social media and social networking sites are accessible, quick, cost-effective and user-friendly once you get going.  But before you get started you should think about what social media platform is right for your club. Consider;

  • How your club wants to use social media and what you want to achieve
  • Which social media sites are the most popular with your target audience (e.g. members / parents / players / sponsors etc.)
  • The resources you need, including who has the skills to manage your club's social media presence

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