Social media allows conversations to happen between your club and the people important to your club, whether that’s your members, volunteers, players, supporters, parents or sponsors.
With over 60% of people in the UK actively using social media, it is clear that it is here to stay.
Social media can add a more informal and personal touch to your marketing and by creating a strong online community, you will strengthen your club in the ‘real world’.
Social media and social networking sites
Social media and social networking sites are accessible, quick, cost-effective and user-friendly once you get going. But before you get started you should think about what social media platform is right for your club. Consider;
- How your club wants to use social media and what you want to achieve
- Which social media sites are the most popular with your target audience (e.g. members / parents / players / sponsors etc.)
- The resources you need, including who has the skills to manage your club's social media presence