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Club Marketing

Facebook

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The world’s largest social network, with 1.45 billion daily active users.

Need to know

Facebook can be a great way for your club to connect with its members and volunteers by sharing photos, videos and text updates. Your Facebook page can also be a powerful marketing and communication tool for your club. It can help you achieve a variety of goals including:

Facebook

Is it right for your club?

Not every club needs to be on Facebook. Think about the pros and cons before you invest your time and energy into your club's Facebook page.

Pros
  • It’s quick to set up and a club page can be easily customised with your logo, club colours, etc.
  • Facebook users (including existing and potential members and volunteers) can easily find key information and contact details for your club.
  • Creates conversation about your club, promotes events and updates members and fans.
  • Allows your club to be easily found in search engines, such as ‘google’ or ‘bing’.
Cons
  • Information must be relevant, interesting and updated regularly. Random postings or not posting at all can leave a negative impression with your club members or fans.
  • Freedom of expression – can you manage potentially negative public comments about your club?
  • Safety considerations- You need to make sure your club and members are covered in terms of respect, privacy, confidentiality and copyright (see our Social Media Safety page).
  • ‘Likes’ don’t equal new members or volunteers. It’s very difficult to measure how successful your Facebook account is.

Getting started

If you’ve decided your club should use Facebook, remember to consider a few key questions:

  • Who do you want to reach by being on Facebook?

Focus on tailoring you posts and updates to make it relevant and interesting to the people you want to communicate with (such as players, members or volunteers). When you start to try to make it meaningful to all people, the page can start to become confusing and cluttered. You’ll find that people will then ‘switch off’ when they see your posts, assuming it’s not relevant to them.

  • Who will 'manage' your club's Facebook page?

Get someone involved who has the knowledge, passion and interest to keep your Facebook updated regularly.

  • Do you know how to set up a Facebook page for your club?

Setting up a Facebook account for your club will be slightly different than setting up a personal account. There are some really simple guides to getting started with your account. Facebook can offer you support with setting up your club's page here.

  • Do you know what to start posting?

Make your page personal. People want to get to know you and be able to relate to your club. Reading through our guide to making the most of Facebook to give you some ideas about how you can keep your page fun and interesting.

For some clubs Facebook has been great. See what Rainford Tennis Club have achieved using Facebook.

The resources, toolkits and real life sports clubs examples will help you get more from Facebook.

We’re always interested to hear about more great uses of Facebook (and other social media sites). If social media has made a difference to your club, and you want to share your story, get in touch clubmatters@sportengland.org.

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