Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club Marketing



Twitter currently has over 310 million users. On average 6,000 tweets are sent every second.

The basics

Twitter is a free social networking service, where people share short updates, or 'tweets'. If you choose to follow someone, their tweets appear on your newsfeed, so it’s like being delivered a newspaper whose headlines you’ll always find interesting.

How could you use Twitter?

Twitter can be a great way for your club to share your latest updates and stories, allowing you to connect with individuals and other clubs who share your interests and passions.  It’s attraction to many is that you can engage in real-time with people and organisations. As a Twitter user, you can:

    • Keep people updated in real time on the latest clubs news and events.
    • Find out what other people are saying about your club and start a conversation by responding to their comments.
    • Give live updates from your matches or events using a Live ‘Twitter Broadcast’.

Click here to hear about how Thames Valley Wheel Chair Basketball Club use Twitter to help their club.

Is it right for your club?

For some clubs Twitter has been a great success for them, but not every club needs to use it. Think about the pros and cons before you invest your time and energy in setting up your club's Twitter profile.

  • Quick and easy- tweets are easy to write in real time, such as sports results or updates!
  • Connectivity- You can follow and connect with members, other clubs and organisations.
  • Discovery- Keep up to date on the things that interest you and discover new information through the people you follow.
  • Listen and Learn – You not only can post information about your club,  but you can listen and find out more about what people like and dislike about your club. It might give you ideas about any potential improvements.


  • It is very busy- Stay active on twitter, respond to your followers and tweet relevant content so people know you are still there.
  • You only have 140 characters- Twitter is not always the best place to communicate important or lengthy items. If you need to, you can add links to additional information that you can put on your Facebook account or club website.
  • Missing members- Twitter is vastly growing in popularity, but it doesn’t mean your members are active on it; don’t alienate people by focusing all your communication via twitter.
  • Filtering the fluff- When you follow a lot of people and have lots of tweets on your timeline, it can often dilute the information and make it difficult to find the information that is relevant for your club.

Getting started

If you’ve decided your club should use Twitter, remember to consider a few important questions:

  • What is the 'purpose' of your club being on Twitter and who is your intended audience?

Make sure that your club is clear about what it wants to achieve by being on Twitter. It may be that you want to make people in your local community aware of what you have on offer, or you might want to concentrate on updating your players, parents or volunteers. Once you have decided, you can then make an effort to tailor your messages so they are meaningful and relevant to these people.

  • Who will be prepared to spend some time creating and managing your club Twitter page?

Make sure it is someone who is clear about what your club offers and what makes it special. It’s also useful to have more than one person manage the account.

  • What will you tweet about?

You need people to know that you are there, but first listen and absorb what other people are saying. It will help you see what people are finding interesting and what tweets are most appealing.

Once you've considered these questions, our interactive guide below is a great way to find out more about Twitter and how to set up your club's account.

Your interactive Twitter guidance

We have created an interactive guide to help you set up and start getting the most out of your Twitter account. Our guide gives you a tour of all of the main website features and shares our best hints and tips.

View a short demo video below, or click the button beneath it to access the full version. The transcript to the full version is available to download here, and if you haven’t already signed up for Twitter then you can register here. For support signing up please visit the dedicated Twitter Help Centre page.

Click here for full version
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