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Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.

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Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club
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For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay

Links

Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable

Links

Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship

Links

Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving

Links

Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences

Links

Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club

Links

Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down

Links

Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan

Links

Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.

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For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Clubmark

Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.

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For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club Marketing

Sponsorship

club-marketing-header

Money is vital to the survival of sports clubs, but with so many clubs seeking limited funding opportunities, what can you do to help make your club more sustainable?

Marketing Sponsorship

Many businesses (large and small), are keen to engage in sponsorship opportunities in their local communities. Building relationships with local businesses can benefit everyone.

Sponsorship is an excellent way for your club to raise revenue while raising the profile of the organisation that is sponsoring you. You must remember when seeking sponsorship that any agreement you come to will be a two-way thing. Your club will be expected to honour obligations in order to maintain the sponsorship.

What can you offer sponsors?

With a little creativity, as a sports club you can open up a whole new range of sponsorship targets. There are some examples below for what you could offer a sponsor:

  • Their logos printed on your kit, equipment, minibus, sideline banners
  • Their logo included on your website, email footers, letter heads
  • Their company name mentioned in any events, team publicity and end of season reports
  • Hold an event under the name of the sponsor, for example  “The Car Sales Co. Cup”
  • Hold an event at your sponsor or partner’s venue, or allow them to hold an event at your venue. For example, a ‘Family Fun Day’ held at your club house during your off season

What can sponsors offer you?

  • Financial support
  • Club kit, which may have their logo or company colours on it
  • Discounts e.g. money off equipment or supplies ordered from their shop, a reduced admission price to events, or a discount when hiring specific services or facilities
  • Facilities or a venue to host events

Potential Partners

Your club may want to consider partnering with another organisation to promote one another’s complimentary (but usually non-competing) products or services. Some options for you to consider include:

Schools/Colleges
  • Link in with local school sports days. Getting involved in any school sports competitions is a good opportunity to create strong links
Community Groups
  • Contact Community Groups to look for joint marketing opportunities. For example, if a community group is holding an event, you could look into attending as a representative of your club. You can promote your services to their members, and likewise the community group can do the same at your events
Local council
  • Many Local Authorities have an active programme to encourage and develop sporting activities, both recreational and competitive. There is often a particular focus on developing sporting activities as part of a wider social inclusion policy, so why not build a relationship with your Local Council
Local Businesses
  • A lot of sponsorship, funding and in-kind donations can potentially come from local businesses. Research your local businesses, the work they do, what their values are and see what potential links you could make
Health Organisations
  • There are opportunities for sports clubs to engage with Clinical Commissioning Groups (CCGs) throughout England to form partnerships (e.g.linking in with the exercise and well-being agenda). Doctors and nurses could recommend your sports clubs to patients and you may be able to use their notice boards to promote your club too

Find out more about working with local organisations with our Partnerships page.

Download our toolkits below, which walks you through the different steps of marketing sponsorship opportunities, from developing your offering through to how you can best work together.

Discover

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