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Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.

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Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club
Go

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay

Links

Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable

Links

Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship

Links

Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving

Links

Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences

Links

Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club

Links

Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down

Links

Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan

Links

Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.

Go

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Clubmark

Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.

Go

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

 

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Start a club

Raising awareness

 A club will only succeed if people know about it. Below are some tips for raising your new club's profile:

How are you going to raise awareness about your club?

At some point it is likely that you will want to tell people about your club, for example to attract new members or volunteers or to fundraise or attract to sponsors. Social Media is a powerful and often free way to do this. But you can also explore other Marketing Options to promote your club.

What do your members and potential members want from your club?

Successful clubs know what their members (or potential members) want and meet these needs. It’s not as complicated as it sounds. The first step is to ask people what they want from the club. Making sure you are aware of what your people want from the club, will help you deliver an extraordinary club experience for them.

You can break this down into:

Players – what do your playing members want? Do they want to develop and compete at a high level or is it less about ability and more about everyone participating and enjoying the sport? What your players want will influence your programme of sport and what you offer.

Social members – what do people want from the social side of your club? When starting out many members may be new; think about including opportunities to include social activities so people can meet others at the club and make new friends or find others to undertake your sport with.

Volunteers – what do your volunteers want from the club? This could be as simple as being valued and recognised for the work they do. Others may want to try and learn new skills and develop themselves, or use some of their existing skills in a different environment to “give something back”. Asking your volunteers what they want will help to keep them motivated and engaged.

Parents / Carers – if you club has a junior section think about what the parents of members would want. Perhaps a friendly place to watch or socialise or a way all of the family can get involved.

The wider community – Community engagement is pivotal to running an effective and sustainable club. A deeper understanding of your community will help you identify potential new members, volunteers and projects that your club could get involved with; ranging from coaching education programmes to celebrating ethnic diversity in sport.

Where else can I go for help?

There are a number of organisations who can help you to establish and develop a community sports club. Contact them to find out what support they can offer.

Your sport's National Governing Body. Development officers are employed by many governing bodies to help local clubs.

Your County Sports Partnership. CSPs have a number of resources available to support club development.

Your Local Authority. Many local authorities have a sports or leisure team. They may be able to provide development support and help with local grants and using sports facilities locally.