About Club Matters

Club Matters is Sport England’s one stop shop for clubs, groups and organisations involved in the delivery of physical activity and sport. Club Matters provides free, convenient, practical resources to help organisations to develop, grow and become more sustainable and successful.


Who is Club Matters for?

Club Matters resources are here to help clubs, groups and organisations who are involved in the delivery of physical activity and sport. This includes groups of people who do any of the following things:

  • run an existing club, group or organisation, whether large or small, formal or informal;
  • are thinking about setting up a new club, group or organisation;
  • support, are undertaking or considering the Clubmark accreditation scheme; or
  • are actively supporting the development of organisations who deliver physical activity and sportwork in the physical activity and sport sector and want to develop their knowledge and access to resources in particular areas

What are the benefits?

The Club Matters convenient and flexible resources;

  • will help you attract and retain members;
  • provide practical tips and guidance;
  • offer tools to help you understand your club and members; and
  • will improve and develop your skills

What tools and resources are available?

Club Matters gives you access to free innovative tools to help develop your club. Registration is simple and free. Get started with Club Matters today and build a brighter future for your club. The tools available include;

Club Improvement Tool

The Club Improvement Tool is an online health check for clubs of all shapes and sizes. Find out how you are performing and get a tailored development plan identifying recommended resources to help you build the club you want.

Club Views

Club Views allows you to find out what is important to your members, volunteers, players and participants and make suggestions on areas for improvement. Choose from our pre-written questions or create your own bespoke review.

Start a Club

The Start a Club pages, give informative and practical guidance if you are looking to start a new club.


You can also find out more about Clubmark the universally acknowledged cross sport accreditation scheme for community sports clubs.

Club Matters Social

Club Matters Social can be used to communicate and share information with your club members, volunteers and other organisations. Get started on Club Matters Social by downloading the how-to guide here.

Get started

Register for the website today and visit our Get Started page for a range of user-guides and a full site demo.

Media pack

If you are active in sports development you can also register and use the Club Matters resources to support the clubs you work with. Download the media pack here to promote Club Matters resources to your clubs.