Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club lmprovement Tool


The Club Improvement Tool is designed to get you thinking about your club, where it performs well, and where there are opportunities to improve.

For areas where you need help, the tool will generate a club improvement plan and signpost you to recommended resources to help you develop your club. Watch the video below to find out how to use the tool.

Getting started using the Club Improvement Tool is quick and easy. To get the most out of the tool we recommend you run through the information below and then access the tool following the link at the foot of the page. If you haven’t already, you will need to Register and log in to Club Matters before starting.

Once you have registered and assigned yourself to a club, you will be able to access the Club Improvement Tool by selecting 'My Club Improvement Plan' below the 'My Club' option on the main menu at the top of the page or by using the link at the bottom of this page.


Completing the tool


It’s easy to complete the tool and should take up to 15 minutes.  Simply read each question and click on the statement that best matches your clubs situation now and then where you would like to be in the future.  If the question isn’t relevant to you club (e.g. if you don’t have facilities) then just click N/A.

For each section you can add in any comments or reminders in the free text box.  This is your clubs tool so add in anything here that you think would be useful.

Anyone involved in running the club can complete the tool.  If you want to do it as a group (e.g. committee) you can download a copy to discuss offline at a meeting.  You can also save your responses at any time if you want to discuss this or simply have something else you need to do.

Before you start, choose a time period to review the diagnostic; you’ll receive a reminder to do this in the future. Once complete click on save to record the output and suggested resources.


Once you have completed the questions a short Club Improvement plan, together with a list of recommended resources, will be generated.  The Club Improvement plan captures your responses to the questions to remind you of your current position and highlights why each area is an important part of club development.

You can use the plan on its own or as part of wider support for your club.  For example you may wish to share this with your local NGB, CSP  or local authority development officer who could help you identify further support or resources available.

The recommended resources will provide guidance and support on areas you would like to see improvement.  The resources include online information, downloadable templates and toolkits, and face to face resources including seminars and workshops and mentoring.

Get others involved

You can use the Club Improvement tool in different ways to help get more people involved in the running of our club. These include:

  • Downloading the tool and discussing the questions in a committee meeting. You can use this to get a wider view of the clubs current position and start a discussion about the future of the club.
  • Asking different people to access the suggested resources. For example you may want to ask different people to attend seminars or workshops based upon their role at the club, interest or skillset.
  • Sharing the completed plan internally (e.g. with your wider committee to make sure everyone is involved and up to date) and externally (e.g. with your local NGB, CSP or local authority development officer) to see what additional support is available.
  • Using the Club Views tool to get the views of your players, members, coaches and volunteers. By using the Club Improvement Tool and Club Views together you will get a 360 degree picture of how your club is performing.

Take action and review your progress

Once you have your plan in place the next step is to take action. Review the suggested resources, book on the relevant workshops and seminars and consider whether a mentor would be helpful. Think about whom else can help support your club to improve and develop.It’s also important to regularly review how you are progressing. Taking time to do this will make sure you are on the right track and ideally, show you how much progress you have made. You’ll be prompted automatically to review your Club Improvement plan periodically depending on the review period timescale you chose.

Finally, remember to celebrate your success. Club improvement is hard work so remember to enjoy what you’ve achieved.


Click on the link below to get started on using the Club Improvement Tool.

Video Music - "Crazy Glue" by Josh Woodward. Download:

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