Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

AK17 logo

One of the many benefits of being Clubmark accredited is the opportunity to take part in the Sainsbury’s Active Kids scheme which allows sports clubs to use vouchers for a range of sports kit and equipment.

active kids

Active Kids was introduced in 2005 and its aim has remained unchanged - to help young people of all ages and abilities lead healthier, more active lifestyles whilst having fun.
We have gathered some of the typical questions related to the Active Kids scheme. To find out more of how you can benefit from this scheme visit the Active Kids website.

What is the Active kids scheme?

Sainsbury's launched Active Kids in 2005 to inspire school children to do more physical activity. The scheme was created to appeal to kids of all ages and abilities – not just those who excel in sport. It’s since been extended to include nurseries, Scout and Girlguiding groups and sports clubs, who can all collect vouchers to exchange for equipment and experiences.

Active Kids has also evolved by recognising that eating well is just as important as moving well. That’s why schools and groups can now collect for a large range of cooking equipment too. We've also created a suite of Cooking and Nutrition Toolkits for teachers, which have been endorsed by the British Nutrition Foundation, to help kids learn the importance of a balanced diet.

What can I get with my Active Kids vouchers?

Active Kids vouchers can be redeemed for a wide range of active, cooking and gardening equipment, sports kit, outdoor experiences and professional coaching sessions such as dance, martial arts and cheerleading. Take a look at the online catalogue.

Is there any cost associated with joining the scheme?

No, the scheme is free to join for eligible organisations. Our resources can be downloaded and relevant cooking certificates ordered/delivered free of charge.

I am a Clubmarked club how do I register?

  • To register for the Sainsbury's Active Kids Scheme you need to know your Clubmark Number (sometimes referred to as a Unique Reference Number, Clubmark ID or Accreditation ID)
  • To find your Clubmark ID, log into your profile on the Club Matters site, go to the ‘My Club’ menu on the top toolbar and go down to 'Edit My Club' in the drop down menu. At the bottom of this page you will find your Club’s Clubmark number. (Please note, your profile must be attached to your Club to see this information)

How can I collect vouchers?

Active Kids vouchers can be collected from all main Sainsbury's stores, Local stores, petrol stations and with online grocery deliveries. One voucher is earned for every £10 spent in a single transaction at all Sainsbury’s Supermarkets and for each £5 spent in a single transaction at Sainsbury's Locals from 25th January 2017 to 2nd May 2017. Vouchers cannot be claimed for purchases of prescription medicines, infant formulae, National Lottery tickets, scratch cards, stamps, e-top up, phone cards and gift cards and Sport Relief merchandise.

How long can I collect vouchers for?

You can collect Active Kids vouchers from 25th January 2017 until 2nd May 2017. Please refer to the terms and conditions for further details.

How can I order equipment?

Once you've collected all your vouchers, it is time to count them up and place your order. The easiest way to do this is on the Active Kids website.

For more information on how to order, take a look at the Active Kids FAQs.