Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club Matters Mentoring

Club Matters understands that sometimes you just need to speak to someone to sound out your ideas or to find out how others would approach a particular issue you are facing. That is why we provide mentors; sports loving, business minded individuals who can help you work through your club challenge, no matter how big or small.

Mentors img

How can a mentor help me?

Our mentors are they are there to provide you with support and encouragement to help you reach your goals. They all have a professional business background and have a broad range of skills and experience to help you tackle the challenges your club is facing. They can support you with general business guidance, offer an alternative perspective through sharing their own ideas and experiences, and help you to think through your requirements by acting as a sounding board. Below are just a few examples of how our mentors are currently supporting clubs:


MentoringHutton FC have been working with their mentor Alex to prepare them for purchasing their own ground. Read more about how Club Matters is helping them here.


MentoringDartford Orienteering Club have been working with their mentor to help them focus on a small number of new initiatives to help them grow their membership. Their mentor, David, helped bring some fresh ideas which has seen their membership base increase more over a three month period than in the last two years. Hear what Andrew, Club Chairman, thought about his experience here.


Mentoring James has been mentoring a cricket club in Newcastle for 3 months. They are looking at how the club can generate more funds and manage their money better, as well as exploring future ideas such as the club thinking of partnering with a local running club to increase use of their clubhouse facilities.


Mentoring Josie has been mentoring a swimming Club in Aylesbury for 6 months. She has acted as a sounding board to the club Chairman, whilst supporting the wider committee in their discussions on developing a club development plan.


Whilst we aim to support clubs as much as possible, please note that a mentor cannot give you technical or professional advice and will not be responsible for making decisions on your behalf.

What will be expected from me?

We understand that as someone who is involved in running your club you are likely to be very busy and in need of some support. In order to have a valuable and beneficial mentoring relationship, it is important that you and the club can dedicate the required time and effort to working with the mentor and are committed to your long term development.

We ask that all clubs who are receiving mentoring complete the Club Improvement Tool. This will not only help you think about how the club is currently performing and prioritise where you want to develop, but will also help the mentor fully understand your club and your goals.

We are currently reviewing the mentoring process to help maximise its benefits. Please submit your email address below to register your interest and we will update you once the review is complete.


Subscribe to our newsletter