Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club People



Being welcoming and inclusive is a strong feature of many healthy and successful clubs.

Sometimes this can be challenging for sports clubs. Creating an inclusive club may require changing the club’s culture – a task that calls for strong leadership, appropriate policies and procedures and a commitment to change.

However, if all your members feel valued and receive equal opportunities they are more likely to remain a member and promote your club to others.

It's important to make sure your club is inclusive and welcoming to everyone, regardless of race, age, religion, gender or sexual orientation. Make Sport Everyone's Game is a new toolkit, developed by Stonewall, to help you make your sports club more inclusive for LGBT people. Click on the button below to download this.



Be community centred

  • Promote your club to the broader community using different approaches to reach a varied audience
  • Develop specific programs that meet your community’s needs, recognising its diversity (e.g. targeting women, older people, people with disabilities)
  • Share your facilities with other community groups
  • Offer young people a route into coaching

Internally inclusive

  • Encourage a variety of individuals to get involved or have a voice at the committee level
  • Schedule meetings and events at family friendly times
  • Support your staff by providing appropriate training (e.g. cultural or disability awareness training for coaches)
  • Create an equity policy to address inappropriate or offensive behaviour
  • Display clearly your codes of conduct and highlight the expected behaviours within the club

Promote participation

  • Offer both competitive and social opportunities for participation
  • Be flexible about practice times and kit/uniform requirements
  • Make participation affordable (e.g. sharing transport, second hand kit, minimising fees)

Other organisations who can help

For more support on being an inclusive club, you may wish to visit the following organisations:

Women in Sport. Women in Sport dedicated to improving and promoting opportunities for women and girls in sport at every level. Their goal is to create a future where everyone can benefit from sport regardless of gender.

Sporting Equals. Sporting Equals actively promotes greater involvement by all communities that are disengaged, especially the black and minority ethnic (BME) population, in sport and physical activity.

Equality in Sport. The Sports Council Equality Group offers a framework for assisting sports clubs to widen access and reduce inequalities in sport and physical activity from under represented individuals, groups and communities.

Age UK. Age UK is the country's largest charity dedicated to helping everyone make the most of later life.

Pride Sports. Pride Sports is the UK’s LGBT Sports Development and Equity organisation, working to challenge homophobia in sport and improve access to sport for all LGBT people across the world.

Video: Case Study

Watch the video below to see how Doncaster Rowing Club has benefitted by ensuring they are a welcoming club to all.

There are many practical ways to include people of all abilities and backgrounds in sport at a level of their choice whilst still maintaining the integrity of the activity. For further details follow the links to the organisations highlighted. If you want to get more women and girls involved in your sport or activity, Sport England have developed a practical guide with advice, suggestions, hints and tips. For specific support with Disability including disabled people within your club click here.
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