Club People

Youth and your Club


Youth in sport img

Young people today are eager to develop their identities and shape their own experiences. These so-called “digital natives” have instant access to the world at their fingertips. Constantly switched on, they are more aware and informed than previous generations. That being said, young people want experiences that are social, collaborative, rewarding and personalised to them. Positive experiences in particular, are key to maintaining future engagement. Often competing with conflicting priorities or activities of wider interest, sport is no exception.

Enhancing your Club Experience for young people

Young people are highly influenced by their social group. A positive experience can be communicated on average to 4-6 others; while communication of a negative experience is up to fourfold. Watch our interactive guidance video below to learn how you can create an exceptionally positive club experience for young people:

Spotlight on... Youth volunteering in Sport

Having a clearer understanding of what motivates young people to get into sport; opportunities to achieve goals or develop specific skills act as strong motivators for volunteering in sport.

Volunteering allows youth to build on a number of key life skills such as leadership, communication and decision making, whilst making their mark on a cause they feel passionate about.

Sport England has partnered with the #iwill campaign , a UK-wide campaign that aims to make social action part of life for as many 10-20 year olds as possible by 2020.

Check out our insights video to learn about how the young #iwill Ambassadors are taking the lead on promoting positive social action opportunities that benefit themselves and their communities. Think about what your club can do to inspire and celebrate young people giving back through sport on and off the pitch: From opportunities to coach junior players to organising club events, these voluntary activities act as strong selling points in helping clubs to attract and retain current and future members.

Parents in Sport

For young members at your club/organisation, getting their parents or carers involved in their experience can be really helpful! For more information on engaging parents and building their confidence in your organisation, visit our Parents in Sport page.

Discover Wortley RUFC's Youth Club Experience

Satellite clubs can help bridge the gap between school, college and community sport – and provide new opportunities for young people to get active. Having attended the club experience workshop for youth, find out how Wortley RUFC has taken steps towards creating an extraordinary experience for their young club members. Learn about how they have evolved since, and their plans for the future: