Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club People

Youth and your Club


Nearly two-thirds of 14-25 year olds are regularly active but this has remained flat over several years. We need to do something to stop the churn and attract more young people into sport. Delivering the right experience is crucial to this.

Young people today are eager to develop their identities and shape their own experiences. These so-called “digital natives” have instant access to the world at their fingertips. Constantly switched on, they are more aware and informed than previous generations. That being said, young people want experiences that are social, collaborative, rewarding and personalised to them. Positive experiences in particular, are key to maintaining future engagement. Often competing with conflicting priorities or activities of wider interest, sport is no exception.

Enhancing your Club Experience for young people

Young people are highly influenced by their social group. A positive experience can be communicated on average to 4-6 others; while communication of a negative experience is up to fourfold. Watch our interactive guidance video below to learn how you can create an exceptionally positive club experience for young people:

Where can I find out more?

Join our free Club Experience workshops to find out how you can make your club experience extraordinary for young people. It covers:

  • Why delivering a great experience for young people in your club is important
  • How to listen to and respond to the needs of the people in your club and potential members
  • How to consistently deliver a great club experience
  • Action points and ‘takeaways’ for you to work through with your club

This workshop will have a specific focus on young people aged 11-25 and be relevant to a cross-sport club audience. If you have any questions, please contact

Spotlight on... Youth volunteering in Sport

Having a clearer understanding of what motivates young people to get into sport; opportunities to achieve goals or develop specific skills act as strong motivators for volunteering in sport.

Volunteering allows youth to build on a number of key life skills such as leadership, communication and decision making, whilst making their mark on a cause they feel passionate about.

Sport England has partnered with the #iwill campaign , a UK-wide campaign that aims to make social action part of life for as many 10-20 year olds as possible by 2020.

Check out our insights video to learn about how the young #iwill Ambassadors are taking the lead on promoting positive social action opportunities that benefit themselves and their communities. Think about what your club can do to inspire and celebrate young people giving back through sport on and off the pitch: From opportunities to coach junior players to organising club events, these voluntary activities act as strong selling points in helping clubs to attract and retain current and future members.

Understanding youth personalities

In 2015, Sport England carried out research with 2,000 14-25 year olds to better understand young people. 6 “youth personas” were developed as a result. We know that young people are all different, however identifying groups with similar characteristics helps in understanding how to encourage youth to get more active and tailoring your offer as a club. The slider below provides a rounded view of young people’s lives in relation to sport:
Now that you’ve learnt about the 6 youth personalities and their relationship with sport, download Sport England’s practical guidance below on how to engage with different personalities in a way that’s right for them.

Discover Wortley RUFC's Youth Club Experience

Satellite clubs can help bridge the gap between school, college and community sport – and provide new opportunities for young people to get active. Having attended the club experience workshop for youth, find out how Wortley RUFC has taken steps towards creating an extraordinary experience for their young club members. Learn about how they have evolved since, and their plans for the future: