Knowing what your offer is and effectively communicating it, is the key to successfully marketing and promoting your club.
Promoting your club is about telling people what you can offer them. It's really important to spend time planning your marketing, thinking about who you are targeting, choosing ways you can reach them and how you will measure the effectiveness of your communication.
A Marketing Strategy is a plan of how your club is going to promote itself. It will help you to think about what makes your club different, so you can get the right message out to the right people.
Market Research can help you understand the type of people that are involved in your sport and what's influencing them to take part.
There are many Marketing Options available to your club. It is worth spending time exploring the benefits and limitations of these, to decide on the best ways to reach your target groups.