Club Marketing

Planning your Marketing


Effective planning is crucial to the success of your marketing efforts.


Marketing your club is essential for helping you maintain and grow volunteer and membership numbers, as well as increase and maximise sponsorship opportunities.

Developing a marketing plan to manage your efforts will help you to think about what makes your club different, and how you can get the right message out to the right people.

  • A plan will help you stay focused and organised. You’ll find your marketing is more likely to be successful when you’ve taken time to identify what you want to do and when you want to do it.
  • Everyone should be involved in promoting and marketing your club informally, telling people what you have on offer and why they could benefit from getting involved.


  • Encourage your club and committee members to talk to their friends and family about your club, and don’t be scared to share your plan with them so that you can be consistent with the message everyone receives.
  • Explore the benefits of carrying out Market Research to help you plan your marketing activities and how developing a strategy can keep your club on the right track.