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Club Matters Sport England > Club Marketing > Social Media

Club Marketing

Social Media

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With over 60% of people in the UK actively using social media, it is clear that it is here to stay.

Social Media


Social media allows conversations to happen between your club and the people important to your club, whether that’s your members, volunteers, players, supporters, parents or sponsors.

Benefits

Social media can add a more informal and personal touch to your marketing and by creating a strong online community, you will strengthen your club in the ‘real world’. Social media and social networking sites are accessible, quick, cost-effective and user-friendly once you get going.

Things to consider

Before you get started you should think about what social media platform is right for your club. Consider;

  • How your club wants to use social media and what you want to achieve
  • Which social media sites are the most popular with your target audience (e.g. members / parents / players / sponsors etc.)
  • The resources you need, including who has the skills to manage your club's social media presence
Social Media Top Tips

With thousands of followers on Twitter and Facebook, a regularly updated website and frequent visits from the local media, Beeston Hockey Club displays a comprehensive, best-practice approach to marketing.

Find out more with David Griffiths, one of the club’s directors, as he shares his top tips. You can also download David's full advice here.

Click on the links below to find out more about social media and how it can support your sports club:
Get started with Facebook

As the world’s largest social network, Facebook can be a great way for your club to connect with its members and volunteers.

Get started with Twitter

Twitter is a free social networking service, allowing you to connect with individuals and other clubs who share your interests and passions.

The Best of the Rest

Find out about other social media platforms, including YouTube and Linkedin.

Social Media Safety

While social media provides excellent tools for your sports club, it's also important to know about the risks.