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Club Marketing

Twitter

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Twitter currently has over 310 million users. On average 6,000 tweets are sent every second.

The basics

Twitter is a free social networking service, where people share short updates, or 'tweets'. If you choose to follow someone, their tweets appear on your newsfeed, so it’s like being delivered a newspaper whose headlines you’ll always find interesting.

How could you use Twitter?

Twitter can be a great way for your club to share your latest updates and stories, allowing you to connect with individuals and other clubs who share your interests and passions.  It’s attraction to many is that you can engage in real-time with people and organisations. As a Twitter user, you can:

    • Keep people updated in real time on the latest clubs news and events.
    • Find out what other people are saying about your club and start a conversation by responding to their comments.
    • Give live updates from your matches or events using a Live ‘Twitter Broadcast’.

Click here to hear about how Thames Valley Wheel Chair Basketball Club use Twitter to help their club.

Is it right for your club?

For some clubs Twitter has been a great success for them, but not every club needs to use it. Think about the pros and cons before you invest your time and energy in setting up your club's Twitter profile.

Pros
  • Quick and easy- tweets are easy to write in real time, such as sports results or updates!
  • Connectivity- You can follow and connect with members, other clubs and organisations.
  • Discovery- Keep up to date on the things that interest you and discover new information through the people you follow.
  • Listen and Learn – You not only can post information about your club,  but you can listen and find out more about what people like and dislike about your club. It might give you ideas about any potential improvements.

 

Cons
  • It is very busy- Stay active on twitter, respond to your followers and tweet relevant content so people know you are still there.
  • You only have 140 characters- Twitter is not always the best place to communicate important or lengthy items. If you need to, you can add links to additional information that you can put on your Facebook account or club website.
  • Missing members- Twitter is vastly growing in popularity, but it doesn’t mean your members are active on it; don’t alienate people by focusing all your communication via twitter.
  • Filtering the fluff- When you follow a lot of people and have lots of tweets on your timeline, it can often dilute the information and make it difficult to find the information that is relevant for your club.

Getting started

If you’ve decided your club should use Twitter, remember to consider a few important questions:

  • What is the 'purpose' of your club being on Twitter and who is your intended audience?

Make sure that your club is clear about what it wants to achieve by being on Twitter. It may be that you want to make people in your local community aware of what you have on offer, or you might want to concentrate on updating your players, parents or volunteers. Once you have decided, you can then make an effort to tailor your messages so they are meaningful and relevant to these people.

  • Who will be prepared to spend some time creating and managing your club Twitter page?

Make sure it is someone who is clear about what your club offers and what makes it special. It’s also useful to have more than one person manage the account.

  • What will you tweet about?

You need people to know that you are there, but first listen and absorb what other people are saying. It will help you see what people are finding interesting and what tweets are most appealing.

Once you've considered these questions, our interactive guide below is a great way to find out more about Twitter and how to set up your club's account.

Your interactive Twitter guidance

We have created an interactive guide to help you set up and start getting the most out of your Twitter account. Our guide gives you a tour of all of the main website features and shares our best hints and tips.

View a short demo video below, or click the button beneath it to access the full version. The transcript to the full version is available to download here, and if you haven’t already signed up for Twitter then you can register here. For support signing up please visit the dedicated Twitter Help Centre page.

Click here for full version
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