A great way to contact existing or potential members and volunteers is through posters and flyers, to tell them about the benefits that your club can bring to them.
Whether you’re promoting an event or simply maintaining relationships, sending out posters or flyers is a great way of adding a more personal touch by communicating directly with potential and/or existing members and volunteers.
You can send out flyers or leaflets in a targeted approach, using an up to date database of contacts, or by dropping them through people's doors more randomly.
Read more about these marketing methods below:
A good direct mail campaign will:
- Have an offer or promotion which is clearly explained
- Be relevant to the person receiving the mail
- Include a strong call to action i.e. what to do next
- Have a means by which the campaign can be quantified once it is over, in terms of how many people responded, against how much it cost. You can measure response by asking people to quote a code or bring along a voucher from the mail. This way you can track how many people are directly responding to your campaign.
Flyer or leaflet drops
For example, if a new housing development opens near your club it would be worth dropping leaflets around to make them aware of what your club offers.
To make it worthwhile make sure your offer is clear and concise. Track how successful it is by asking people to do something different, such as requesting a special early bird discount.