A key objective for many sports clubs and organisations across the country right now is staying connected with their members, volunteers and coaches. There are a number of social media channels available that provide excellent platforms to support this. Some clubs and organisations will already be using their social media to do this, whilst others may be interested in doing this but aren’t sure where to start. The information provided below gives an overview of how to get started with each platform, in addition to some ideas and top tips for how you can use each to stay connected across your club


Getting Started
Twitter is an online platform allowing you to share text posts of up to 280 characters, along with images and video clips. For information on what to think about when setting up a Twitter account, click here. Twitter’s step-by-step guidance on creating your account can be found here.

Using Twitter to Engage People
There are lots of things you can use your organisation’s Twitter page for – it’s a great way to share information with your members and provide new ways for them to engage with you from their home. Why not adapt some of the ideas below, based on what you think your membership would enjoy?
• Share any announcements from your club – for example, can you relay any information from virtual meetings the clubs committee is holding?
• Retweet or share any engaging content / information from your sport, the local area or other topics of interest.
• Share images and existing video footage from your club’s archives. You could encourage members to send in their own pictures to add to the club’s Twitter.
• Encourage your audience to stay active during this time! Signpost people to Sport England’s Join the Movement campaign using #StayInWorkOut, share photos or video clips from members exercising in and around their home or even short clips of coaches talking through different drills or small workouts.

Club Matters Top Tip!
You aren’t limited to engaging with your membership – why not check if any other organisations you work with (your sponsors or suppliers, other sports clubs in the area etc.) are on Twitter and engage with them? You can reply to their posts and tag them in the things you share.


Getting Started
Facebook is one of the most popular social media channels and offers lots of different functions that can be helpful for sports clubs and organisations. Check out the guidance from Club Matters on setting up a Facebook page here. You can also access Facebook’s advice on creating a page here.

Using Facebook to Engage People
Facebook has different functions that are useful for sports clubs. You can post text, images and videos to your main page to help keep people up to date with the club and what’s going on. You can also use Facebook to encourage people to stay active – like with Twitter, why not get coaches to film themselves demonstrating a couple of small workouts people can do at home to help them keep active.

Another helpful function of Facebook is that you can set up closed groups. You can create a group for your whole club or individual teams, and anything that is shared within the group is kept private so won’t be seen by anybody else. This is a great way to share information, but it can also help members keep up the sense of community they get from being part of your club. You can also have group chats where people can keep in touch at any time of the day. For more information on setting up a closed group, check out Facebook’s guidance here.

Club Matters Top Tip!
Facebook lets you share live videos, which people can interact with and leave comments on in real time! There are lots of things you could do to engage members through live videos – why not set up a Q+A session where people can ask a coach about staying active at home, use it to stream workouts to your audience or make live announcements.


Getting Started
Instagram is a social media platform that lets you share photos and videos with your followers. It is mostly image based, but you can add captions and tag other people or organisations in your posts. For information on setting up an Instagram page, click here.

Using Instagram to Engage People
Instagram is primarily focused on the images and video footage you can share. To help people stay engaged with your organisation during this period, why not use it to share inspiration for staying active at home? Like with the other channels, you can post clips of people doing home workouts. You can also get your members, volunteers and coaches to share pictures and messages so the whole club can see! Instagram also lets you post ‘Stories’ to your profile, which are short clips that followers can view for up to 24 hours.

Club Matters Top Tip!
Why not organise an Instagram takeover? If you have a club member or volunteer who is happy to share a ‘day in their life’, you can authorise access to the Instagram account and let them post images, videos and stories of what they get up to throughout the day. They can share any home workouts, post clips of them answering questions or suggest challenges for fellow members to try at home.


Getting Started
Having a YouTube channel means your club or organisation can create and share videos. These are often public and accessible to all, so make sure anybody you include in your content has given their consent! YouTube’s advice on setting up your own channel can be accessed here.

Using YouTube to Engage People
With the current emphasis on encouraging people to stay active, one of the key ways you can use YouTube to engage with your club is to share videos of workouts or drills that people can do in and around their home. You’re not limited to this, however. You could ask committee members to film themselves making announcements or sharing relevant club information, or get members to send in questions for a Q+A clip.

Many smartphones are now capable of producing good quality videos, so you don’t need specialist equipment to get started! Instead, consider the below points to help produce some great clips for your audience.

5 Things to Think About
• Have you talked to your coaches, volunteers and members about what they might be able to contribute to your YouTube channel? Find out if they’re willing and able to film themselves and discuss what kind of clip they could make.
• Make sure someone is nominated to edit and upload videos to YouTube. This doesn’t need to be the same person that is producing the clip – they can share the file with someone else to post online. No prior experience in video editing or uploading is required, as YouTube has lots of information to help here.
• Before anything is uploaded and made public, make sure you have consent from anyone that is featured in the clip. If anyone under the age of 18 is included, make sure you have their parent or guardian’s consent.
• Encourage contributors to do some research into similar videos available, to get an idea of how they have been structured and filmed. Your contributors may also want to develop a plan for the video and a script or list of key topics to cover.
• Once the video has been edited and uploaded, make sure the club’s community know where to find it! You can post the link to the video on any social media channels you have, include it in update emails to the wider organisation or even embed it within the club’s website.

These are not the only social channels available to you! For more information, click here.


Right now, your club/organisation might be focusing on just keeping in touch with members. However, it could be helpful in due course to visit the other advice and information about social media on the Club Matters website, to help you plan future online engagement.