Your online presence can play an important role in attracting new and keeping your existing people. It is often visible to everyone. It’s likely that lots of people with a wide range of interests will look at it so, it’s important it reflects who you are and appeals to the people you want to reach.

87% of adults in the UK accessed the internet daily or almost every day in 2019. (Office of National Statistics)

When looking for more information or opportunities to take part in sport and physical activity, the internet is the first port of call for lots of people.

Your online presence can play an important role in attracting new and keeping your existing people. It is often visible to everyone. It’s likely that lots of people with a wide range of interests will look at it so, it’s important it reflects who you are and appeals to the people you want to reach.

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What does your online presence say about your organisation?

Taking a step back to look at what your online presence says about you can be really valuable. Having a strong online presence can help you to:

  • Show people what you are all about so that they can work out if you are a good fit for them.
  • Tell people all about your activities and facilities (if you have some), who they are aimed at and when and where they run.
  • Get new people interested and give them confidence they will be met with a warm welcome and positive experience.
  • Keep your existing people engaged and connected with each other.
  • Give people access to the information they need.
  • Give people confidence that your activities are safe and that your organisation is well-run.
  • Promote your offer, boost your membership and reputation.
  • Help attract funding and sponsorship.

Then review your own online presence via the Club Matters Toolkit – click here for PDF version or click here for plain text version


Last modified: Friday, 20 August 2021, 2:20 PM