Video - Social Media Workshop: Twitter top tips

The video opens with the Club Matters logo shown in the centre of a white screen, with the National Lottery and Sport England logos underneath it.

The logos disappear and are replaced with the text ‘Twitter has been featured as this month’s Club Matters case study to help sports clubs understand how to best use the platform.’ 

The video changes to a woman sat in a meeting room. A caption on the left of the screen appears to introduce her as ‘Bruna Zanin-Juresic, Football Clubs Partnerships’. The Twitter logo is shown to the left of the caption, and the Club Matters logo stays at the top right of the screen. 

Bruna Zanin-Juresic says: Hi, my name’s Bruna and I lead Football Clubs Partnerships at Twitter UK. I’m here today as I want to make sure every single club out there, no matter how big or small, knows how to use our platform to reach their followers and fans and audiences.

The screen changes to footage of some children doing training in a gymnastics centre as Bruna’s narration continues. One child performs a somersault across a red box with the help of an instructor. The footage changes to show another instructor helping a child with their somersault, before switching to show a mixed group of children outside in the early evening, running around an athletics track. 

The screen returns to show Bruna in a meeting room.

Bruna says: And here are my top ten tips for any clubs looking to engage their audiences on Twitter. 

The screen then changes to blue and the text ‘1. Get your basics right’ is displayed in black. 

Bruna’s voiceover says: Number 1, get your basics right. Make sure, when choosing what handle you’re going to use, that it’s very simple and easy to discover. 

The video shows Bruna in the meeting room before the screen goes white. In the centre, a mobile phone is displayed with the Beeston Hockey Club Twitter page shown on its screen. The video zooms in towards the page’s title, ‘Beeston Hockey Club’ and their handle, ‘@OfficialBeeHC’.

Bruna’s voiceover continues: If your club has more than one word in its name, make sure that you capitalise the first letters. Use your team’s crest as your profile picture and add the link to your team’s website, a short bio and a header.

The phone screen zooms back out to show the Twitter page in full, before bringing up the club’s profile icon. It is their logo, which is a yellow bee on a black background with the word ‘Beeston’ above it and the year 1907 below it, also in yellow. The logo is in the shape of a coat of arms. The phone screen returns to the Twitter profile again and scrolls down slightly to show the first few posts. 

The screen goes blue and the text ‘2. Create your own content strategy’ appears. 

Bruna’s voiceover says: Number 2, create your content strategy. 

The screen returns to show Bruna in the meeting room.

Bruna says: Not sure what to tweet about? Remember, Twitter is the place people come to to find out what’s happening about the things they are passionate about and people will follow you because they want to know what’s happening in your world. 

The camera zooms in on Bruna, so only her head and shoulders are visible.

Bruna says: Keep them informed about the latest news from your club, bring them to the centre of the action and show them perspectives they would not usually have access to through other channels. 

The screen changes to blue and the text ‘3. Grow your network’ is displayed. 

Bruna’s voiceover says: Number 3, grow your network. 

The screen returns to show Bruna in the meeting room.

Bruna says: You need to commit to your account in order to grow your followers. Twitter is a two-way platform, so make sure to engage with your fans back. Follow your fellow clubs and your players. 

The screen changes to show footage of a boy completing a long jump as Bruna’s narration continues. He is outside at an athletics ground. It is early evening and a girl holding a rake can be seen behind him. The footage changes to show young girls taking part in gymnastics training at a gymnastics centre. Footage of a girl doing a somersault with other gymnasts seen in the background. Footage of a girl training on a horizontal bar with the help of an instructor is then shown. This is then replaced by footage of a group of young girls stretching on a mat in a gymnastics centre. 

The screen changes to blue and the text ‘4. Tell your story through video’ is displayed. 

Bruna’s voiceover says: Number 4, tell your story through video. 

The screen returns to show Bruna in the meeting room.

Bruna says: You can grow your reach following an engagement with one simple way – don’t just tell, show! 

Footage of a young girl jumping from a lower bar to a higher bar as an instructor watches is shown. Behind her, other girls can be seen training throughout the gymnastics centre. 

Bruna’s voiceover says: Videos are 2.6 times more likely to be shared than photos. They bring your account to life and fans closer to the action. 

Footage of a girl performing a gymnastics routine along a track is shown. Two instructors watch from the side, as a group of girls complete exercises next to the track. The footage the changes to show a young girl on an athletics track in early evening, running towards and then past the camera. In the background, other children are visible running on the track. 

Bruna’s voiceover continues: But remember, the maximum length for a video on Twitter is 2 minutes and twenty seconds.

The screen goes white and a mobile phone is shown in the centre. On its screen, the Beeston Hockey Club Twitter page is visible and the phone scrolls down through its posts. A video on the club’s profile is clicked and appears onscreen, showing footage of a fixture with a caption underneath explaining what is shown in the clip. 

The screen goes blue and the text ‘5. Keep it short’ is displayed. 

Bruna’s voiceover says: Number 5, keep it short.

The screen returns to show Bruna in the meeting room.

Bruna says: Twitter’s feed moves fast but people’s attention span can be faster. Keep your copy and your videos short and sweet. For your copy, try to keep it under one hundred characters and for your videos, a great tip is to include people in the first few frames to increase your view rates.

Bruna’s voiceover continues whilst footage of a group of children on an athletics track in the early evening is shown. They are running towards a man facing away from the camera. He is wearing a hoody which says ‘Halesowen A & CC Coach’ on the back. 

The video then shows Bruna in the meeting room. She is sat at a table and using her laptop. The camera focuses on her hands as she types, before the screen changes to white with a mobile phone in the centre. The phone’s screen scrolls through the tweets from Beeston Hockey Club before zooming in on an image of a young man smiling at the camera that has been uploaded. The screen then returns to show Bruna’s interview in the meeting room. 

The screen goes blue and the text ‘6. Go live’ is displayed.

Bruna’s voiceover says: Number 6, go live.   

The screen returns to show Bruna in the meeting room.

Bruna says: Diversify your video content by going live on Twitter. But what does going live mean? We have an app called Periscope, which is fully integrated with our platform, and it allows you to film something and your followers will be able to watch that in real time from wherever they are. 

During her voiceover, the camera zooms in on Bruna, so only her head and shoulders are visible. Then, footage of a group of children and young people doing exercises next to an athletics track in the evening is shown, before returning to show Bruna’s interview in the meeting room. 

Bruna says: The best use cases are live streaming matches but if you can’t do that, that’s okay, try thinking of other moments like team bonding sessions or training ground footage or even press conferences. 

The screen goes white and a mobile phone is shown in the centre. On its screen, Beeston Hockey Club tweets where live video has been shared are visible. A clip which shows people at an evening event is clicked on and fills the phone’s screen. 

The screen goes blue and the text ‘7. Be relevant’ is displayed.

Bruna’s voiceover says: Number 7, be relevant.   

The screen returns to show Bruna in the meeting room, before changing to footage of gymnastics.

Bruna says: Twitter is what’s happening and the timeline doesn’t stop. You can grow your follower base by joining any conversation as long as what you have to say is relevant, topical or funny. Just make sure you’re paying attention as well to what’s happening in other spheres of conversation outside of sport. 

Footage of a young girl training on a balance beam is shown, before changing to show a number of young children training in a gymnastics centre. Some are lining up to use a trampette, whilst a young boy trains on a gymnastics track. The footage then changes to a girl performing backwards handsprings on a mat. 

The screen goes blue and the text ‘8. Get your talent onboard’ is displayed.

Bruna’s voiceover says: Number 8, get your talent onboard.   

The screen returns briefly to show Bruna in the meeting room. 

Bruna’s voiceover: Players and managers are at the heart of every club. Because of this, allow them to engage with fans by hosting Q and As. It’s super easy, just create a hashtag with ‘#Ask’ and the player’s name and wait for them to send questions over to you. 

Footage of a teenage girl preparing her hands with chalk is shown, before changing to show her performing gymnastics along a track. She is then shown talking to two of the instructors. The camera angle changes to focus on one of the instructors talking, before the screen goes white. A mobile phone is displayed in the centre. On its screen, a Twitter search for #askaplayer has been made and the screen scrolls through the results. 

The screen goes blue and the text ‘9. Collect your best tweets in a Moment’ is displayed.

Bruna’s voiceover says: Number 9, collect your best tweets in a Moment.   

The screen returns to show Bruna in the meeting room.

Bruna says: If you haven’t heard of Moments, it’s a fairly new tool we’ve created to help collect tweets and tell a story. It allows you to recap any event from different perspectives. Some ways you can use it – to describe a specific match, a club event, behind the scenes content or any emotional, funny stories around your team. 

Onscreen, a Twitter ‘Moments’ page is shown with Bruna’s voiceover continuing. On it are a number of image thumbnails with different news stories and posts related to sport. The screen scrolls down to show more, before returning to Bruna’s interview in the meeting room. 

Bruna says: You can add anyone’s tweet to your Moment – just tap the drop-down button next you the tweet you want to include and then choose ‘Add tweet to Moment’.

The screen goes blue and the text ‘10. Keep track of our latest updates on media.twitter.com’ is displayed.

Bruna’s voiceover says: And finally, keep in touch. Bookmark media.twitter.com.   

The screen returns to show Bruna in the meeting room.

Bruna says: It is where you’ll find all our latest product updates, best practices and case studies. You can also follow @TwitterMedia and @TwitterSports and sign up for our monthly newsletter to find out more. 

Onscreen, an advert for Twitter is shown. In the foreground, the text ‘@TwitterMedia, the definitive guide to help you get the most out of Twitter.’ is displayed inside a white box. Behind the box, the screen switches between footage of a women laughing, followed by a women in running clothes outside, followed by footage of a music gig, a man brushing his teeth while scrolling through his phone, someone watching content on their phone whilst sat at a table, and a woman outside looking at her phone.

The screen returns to show Bruna in the meeting room. 

Bruna says: I hope you found this useful and thank you so much for all you do every day to improve sport in your local area.

The screen changes to white. The Club Matters logo then appears on the left of the screen, with the Twitter logo on the right. Underneath, the following text is displayed:

‘For more tips on how to manage your club’s social media accounts please visit: www.sportenglandclubmatters.com And many thanks to Twitter for providing their expertise to help make these videos.’ The video ends.