Get help to find what you need

Club Matters offers support and guidance to clubs in a wide range of topics.

To help find what you need, select the option below which best describes your current situation.


Get started

If your club is new or in the process of being set-up, we recommend exploring our Start a Club section.

This section is split into the following topics:

  • Things to think about before starting your club
  • The rules and structure your new club will adopt
  • The facilities and funding you will need in place
  • Raising awareness of your club

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Keep it up

If your club wants to maintain what it has, or check you’re doing the best you can, we recommend exploring our main topic areas in more detail.

Sign-up to workshops which cover key topic areas such as business planning, marketing, club structures, finances and tax.

Register for free for full access to our resources

Click on these boxes to access toolkits, online modules and interactive content. Have a look around to see which areas your club could benefit from.

For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Get back on track

My club is struggling on one or more areas and is looking for specific guidance.

We need help growing or maintaining our membership levels We need to manage our finances better We are looking for guidance on applying for funding We need more volunteers to help run our club We are unsure what good governance really means or how we can improve We don’t know if our club’s legal structure is right for us We need support with our facilities or lack of facilities We want to better understand our members and what they want from the club

Top Tips

1. Think about the best way to market your club to reach potential new members

2. Make sure your club is welcoming and inclusive to appeal to new members

3. Make your club experience extraordinary, so that your current members want to stay


Check out the following pages for specific guidance:

Marketing Inclusivity Members and Participants

Top Tips

1. Get into a routine of checking your club’s financial position and keeping records

2. Plan for the future and develop a budget, to help you keep costs on track

3. Get your income from a variety of sources, to stay sustainable


Check out the following pages for specific guidance:

Managing Money Budgeting Generating Income

Top Tips

1. Create a clear club development plan to show funders that you have realistic goals

2. Research the best funding for your club

3. Don’t forget the other ways to raise funds for your club, including fundraising, forming partnerships and gaining sponsorship


Check out the following pages for specific guidance:

Club Development Plan Funding Guidance Generating Income

Top Tips

1. Look beyond your current volunteer base - don’t just rely on those who already have a link to the club

2. Convey the wider benefits of volunteering, such as improving a CV or boosting self-confidence

3. Improve the experience of your current volunteers to reduce the risk of them leaving


Check out the following pages for specific guidance:

Finding Volunteers Developing Volunteers Keeping Volunteers

Top Tips

1. Governance is all about having the right people, policies, procedures and structure in place at your club

2. Protect your club’s reputation by creating, communicating and following a robust set of policies

3. Have an effective committee with clear roles and responsibilities, skills and experiences


Check out the following pages for specific guidance:

Governance Policies and Procedures Effective Committees

Top Tips

1. Explore all the options available and consider seeking legal advice

2. Incorporating your club creates a separate legal entity and protects your committee and members from entering into contracts in their own name

3. Adopting charitable status or becoming a Community Amateur Sports Club (CASC) can provide benefits such as tax relief for your club


Check out the following pages for specific guidance:

Club structures Incorporated Charitable Status CASC

Top Tips

1. Carry out risk assessments for the facilities you use

2. Hiring or leasing facilities is often the simplest solution if you only need to access them for a few hours each week

3. If you own your facilities, make sure you are clued up on business rates and energy saving measures to keep costs down


Check out the following pages for specific guidance:

Club Facilities Risk Assessment Managing Costs

Top Tips

1. The way people participate in sport is changing, you need to make sure your club is flexible and can adapt to modern lifestyles and demands

2. Seek feedback from your members

3. Every club can improve, keep trying to make your club’s experience even better by creating and following an action plan


Check out the following pages for specific guidance:

Understanding Your Members Understanding Your Offer Delivering a Great Experience Being Consistently Brilliant

Raise the bar

If your club is keen to develop and you want to improve your current offer, we recommend using our Club Improvement Tool.

The tool prompts you to think about how your club is performing now and where you would like it to be in the future. Based on your responses, the tool directs you to specific resources to help you reach your goals.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.


Clubmark is Sport England’s universally acknowledged, cross-sport accreditation scheme.

If your club wants to achieve Clubmark accreditation or you want to find out more, we recommend exploring our Clubmark section.


For further information on the support available across Club Matters, visit our Get Started with Club Matters section.

Club Natters

We launched our Club Natters podcast series back in March and hope it will be an engaging way to keep up to date with all our latest updates. What’s more, you can listen to it in your car, on your commute or in the comfort of your own home.

For each episode, we’ll be inviting an industry expert to come and discuss a chosen topic in our central London studio. We will also be welcoming clubs to discuss the theme from their perspective on the ground. Have a listen to our podcasts below and let us know if there’s anything you would like us to discuss in Club Natters!

Episode 7

Our latest Club Natters podcast gets under the skin of what makes a great volunteer experience and provides tips on how you can embed these in your organisations. We hear from Shaun Delaney at the National Council for Volunteer Organisations (NCVO), Claire Colman from Swim England and Rachael Bayley at Ramblers UK.

Episode 6

Our sixth podcast takes a deep-dive into how to increase disabled people’s participation throughout grassroots clubs. New research released by Activity Alliance highlighted a demand for greater training in delivering activities to disabled people. With almost 20% of the population a disabled person or person with a long-term health condition, Club Matters wants to help support your organisation to ensure that your offer is appealing, welcoming and accommodating for all. Providing inclusive participation and volunteering opportunities is an important consideration for all clubs and organisations. There are lots of things to be considered so we are lucky to have a range of experts from a variety of sports and backgrounds on the podcast.

Episode 5

Our fifth podcast covers the topic of attracting women and girls to your sports club. Our hosts, Robyn and Glenn, open the podcast by speaking to Lisa O’Keefe, Director of Insight at Sport England, about the latest This Girl Can campaign and what it can teach organisations about getting women through the doors. Jane Ashworth OBE, StreetGames’ CEO, also joins us to talk about how to engage with teenage girls, particularly those from low-income families. Finally, footballing legend Rachel Yankey gets on the phone to talk about the growth of girls’ football clubs and what clubs and organisations can learn from the rise of women’s football.

Episode 4

Our fourth podcast focusses on the important topic of Safeguarding Adults. If your club has regular contact with the public, you have a crucial role to play in the support, identification and reporting of adults who may be at risk of harm. Getting this right in your club will ensure safe access for everyone.

Our illustrious hosts are joined in the studio by Nicola from the Ann Craft Trust, who explains more about Safeguarding Adults, how your club can get it right and Safeguarding Adults week (19th -25th November 2018)

Episode 3
The third episode of Club Natters focuses on financial matters, specifically fundraising and managing money once you have raised it. Special guest Dave Boyle helps guide us through the key elements of fundraising: what they entail, what impacts they make and how you can make the most of them. We also sat down with England Rugby star James Haskell to chat about his experiences with grassroot sports. Finally, we discuss some of the biggest challenges small clubs face.

Episode 2
Our second podcast focuses on the importance of volunteers, attracting and retaining those who play such a core role in sports clubs. We also had a chat with Ian Bell who spoke about how useful volunteers were to his success, as well as his future plans in cricket following his retirement. Finally, we cover the tricky subject of promoting minority sports and give our top tips on how to tackle this subject.

Episode 1
We start by speaking to a legal expert about new GDPR regulations (3’03), before catching up with Olympic champions, Kate and Helen Richardson-Walsh (12’52). We then hear about the benefits of Clubmark from two thriving table tennis clubs (25’05), and finish up with ‘Ask A Club’, our new feature where you can help a fellow club (29’21).

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