Following its success in previous years, This Girl Can has returned with a new inspirational ‘Fit Got Real’ message which aims to tackle the inequalities in levels of exercise between different groups of women. Check out the campaign below:
The latest Active Lives Adult Survey from Sport England highlights these imbalances, with women in lower paid, routine jobs almost twice as likely to be inactive (doing less than 30 minutes of exercise a week) compared to women in senior and managerial roles (33.5% compared to 17.7%). The survey also showed significant differences in activity levels amongst women of different ethnicities, with women of a South Asian background (36%) and black women (29.4%) more likely to be inactive than white British women (25.3%).
The campaign is looking to inspire and motivate women with its new Fit Got Real film by showing real women of different ages and ethnicities doing exercise their own way – whether that is running around a park pushing their child in a pram, hula hooping at home or teaching themselves how to swim using YouTube – and sharing the message that no matter how unconventional, it all counts as exercise.
We would love for your club to get involved in ‘Fit Got Real’ and there’s lots of different things you can do, whether your club caters for men, women or both. Why not try hosting female only sessions or try running new sessions which encourage new members to join and exercise in a way that suits them. For existing female only clubs, why not suggest that members bring a friend or family member to a training session soon?
Make sure you follow This Girl Can on Twitter @ThisGirlCanUK and tweet us @ClubMatters using the hashtag #FitGotReal to demonstrate how your club is involved!
For more information about This Girl Can’s Fit Got Real campaign, please visit: www.thisgirlcan.co.uk